Founder-led AI creative studio
Sosu Inc: creative case study.
We produced the custom illustrations, warm purple/pink color guidelines, and social ad formats for Sosu Inc's brand launch.
Creative approach
The Sosu Inc branding guidelines focus on community support and warm representation. We established a rich, neon-like color palette centering on magenta and violet, which gives social campaign graphics a friendly, welcoming, and high-impact atmosphere.
Our design pipeline combined detailed hand-drawn vector illustrations with digital color grading to establish a highly recognizable social grid campaign that immediately captures audience attention on digital feeds.
Project deliverables
- Social media identity & positioning
- Vector illustration assets
- Vibrant color palette specs
- Outfit & Inter typography guidelines
- Social media post grid layouts
- Ad campaign content frames