Founder-led AI creative studio
They've Got to Wear Shades: creative case study.
We delivered 'They've Got to Wear Shades' retro sunglasses campaign, focusing on warm golden hour lens filters, polarized highlights, and luxury travel lifestyles.
Creative approach
Shades sells premium retro eyewear. We created a brand video with warm golden hour tones and organic lens flares, making the hardware feel like a luxury travel accessory.
The campaign highlights polarized lens details, tortoiseshell textures, and lifestyle model shots framed in minimalist clean layouts, optimized for summer ad grids.
Project deliverables
- Brand identity & positioning
- Sunglasses commercial (42s)
- Warm golden hour grading
- Social media campaign grids
- Eyewear case graphics
- Model photography catalog