Founder-led AI creative studio
Raid Guild: creative case study.
We designed a humorous World of Warcraft guild recruitment video, illustrating a 10% health boss wipe and tactical war room planning sessions.
Creative approach
The recruitment campaign balances competitive progression goals with relatable gamer humour. We centered the video narrative on a high-stakes 10% health boss wipe to instantly capture the target guild audience's attention.
The production integrates tactical whiteboard session drafts with in-game raid footage, showcasing leadership organization and recruiting title-ranked healing classes to join the cohort.
Project deliverables
- Recruitment campaign teaser (30s)
- Tactical war room storyboards
- Social media banner templates
- Guild application page design
- Custom voiceover recording
- Raid strategy slides