Founder-led AI creative studio
AREA77: creative case study.
We delivered high-fidelity 3D structural renders, day-to-night lighting simulations, and an architectural walkthrough film for the modular shipping container social village, AREA77.
Creative approach
The client envisioned AREA77 as a premier shipping container social village, combining open-air bars, dining lounges, and a massive outdoor projection screen for sports events. We turned hand-drawn container sketches and site coordinates into a photorealistic architectural walk-through.
Our rendering pipeline simulated realistic textures for corrugated steel, wood paneling, warm string lighting, and volumetric sunset/night atmospheres. By placing digital crowds and configuring daylight shifts, we created an active, expensive pre-construction showcase.
Project deliverables
- Photorealistic 3D structural renders
- Modular shipping container design guide
- Open-air rooftop bar & dining layouts
- Sun path and evening lighting simulations
- Cinematic walkthrough teaser video (75s)
- Pre-construction presentation kit